Building the tools and infrastructure that enable creators to craft intelligent, living worlds, marking the next frontier of interactive entertainment
Iconic is building the engine and tools that power a new era of interactive entertainment, uniting engineering and creative craft under one vision.
Our mission is to create intelligent systems that give worlds their own sense of emotion, agency, and intent, allowing them to listen, react, and evolve alongside the player.
Every experience we build is crafted from the ground up to demonstrate what our technology makes possible.
We’re redefining what interactive universes can be when innovation and imagination move forward together.
Our founding team combines expertise in AI and AAA game development, with experience at Meta AI Research and Sony AI, academic roots at Cambridge and Imperial, and contributions to major franchises including GTA, Star Wars, Just Cause, and Sleeping Dogs.
Andrew Bowell CEO
John Lusty President
Dr. Borja G. Leon Chief Scientist
Mikel Bober-Irizar CTO
Johnny Venables CPO
Martin Connor CCO
Junaid Hussain Chairman
Prof. Murray Shanahan Advisor
Prof. Andrew Blake Advisor
Phil Rogers Advisor
Michael Edelstein Advisor
Prof. Antoine Cully Advisor
Speak… and the story begins
The Oversight Bureau, now on Steam. Click here to play.
Follow our worlds as they evolve
COPYRIGHT ICONIC 2025